For more than 12 years, Whitney has worked along side some of the most coveted brands and companies across the world. Utilizing her vast knowledge of cultural analysis, semiotics and brand strategy, she works to highlight new & meaningful ways for clients to leverage the constantly shifting nature of culture.

Over the years, Whitney has worked & partnered with a number of clients across the CPG, telecommunications, B2B, retail, luxury, beauty, tech, & fashion categories.

Before becoming an independent strategist, Whitney co-lead the Cultural Insights practice at Kelton Global where she used her knowledge and expertise to aid in deepening the company’s brand strategy engagements. While there, she not only aided in expanding the company’s cultural insights offering but she also contributed to the growth of revenue and & sales for her department.

Whitney’s experience in brand strategy was honed and polished during her time at Kantar Added Value, where she began as a member of the qualitative field team and worked her way up while simultaneously earning a Masters degree in Media Culture and Communications at NYU. During her time at Kantar, she excelled as a strategist across two teams: Brand Strategy and Cultural Insights, and took on a third role as the Multicultural Practice Lead for North America.

Before leaving the company she created networking group called “Insights in Color” for minority professionals seeking to connect with others in the research community.