Insights in Color, Lucid and ThinkNow Research Set New Standards on Identity in Research Sampling

To keep up with the changing pace of identity, and to close the gap between how consumers see themselves and how they are forced to identify in qualitative and quantitative research, Insights in Color, Lucid and ThinkNow Research have created a new set of industry standards to mark a more inclusive way forward for the marketing research and insights field.

These new standards are the beginning of a longer relationship with identity that we hope to to remain authentically connected with in order to ensure…

Whitney Dunlap-Fowler

Whitney Dunlap-Fowler is a Cultural Strategist specializing in semiotics, culture & brand strategy. www.touchofwhit.com www.insightsincolor.com

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