When living outside the box is the only existence you’ve ever known. It’s amazing to me sometimes how crushing some of life’s milestones can be for those of us still navigating our way forward through adulthood. Even more amazing when you realize that these milestones or, socially constructed points of…

Insights in Color, Lucid and ThinkNow Research Set New Standards on Identity in Research Sampling To keep up with the changing pace of identity, and to close the gap between how consumers see themselves and how they are forced to identify in qualitative and quantitative research, Insights in Color, Lucid…

When identity is shifting but society is slow to make room it- An article by the founder of Insights in Color in partnership with Lucid & ThinkNow. The state of identity in America and across the world is in flux and no one seems completely sure what to do about…

We never get to choose how others see us I was recently on a webinar about entrepreneurship for a fashion retail brand and was asked what my style was. Because of COVID and my inability to leave my desk, I haven’t really thought of my style or what it’s evolved…

What to do about the missing backbone of the research and insights industry Working in the market research industry, I’ve come to understand a few things: researchers lack back bones. Now, before anyone gets offended, let me explain. To be a market researcher, someone who works in the background, is…

A new sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods — In a survey geared towards identifying the content market researchers & insights professionals wanted to see in a more equitable and diverse MRX industry, just under 80% requested best practice solutions for multicultural insights, research and strategy.

Why the Unique Experiences of Minorities are Just What the Semiotics Field Needs Within the market research industry, cultural strategy is still a nascent concept, and semiotics is the burgeoning cool kid on the block everyone is eager to understand and get to know. …

Getting real about the market research industry and the complex tensions researchers of color silently endure The marketing research industry is the small, unglamorized cousin of the advertising and tech fields. Unlike its cousins however, when it comes to diversity, researchers of color (ROCs) are often disconnected and without community…

Why There is Always a Need for Sustained D&I Efforts Five years ago, I found myself leading Added Value’s Multicultural Practice across North America. It was a position that had been vacated by my mentor, who, before he left, sat with me on a bench near Madison Square Park to…